论全域旅游背景下我国旅游风景道的建设发展

On the construction and development of scenic byways in China under the background of global tourism

基于全域旅游的背景,通过对旅游风景道概念的阐释,阐述了旅游风景道建设的的必要性在于新兴旅游需求的不断攀升、交通运输业大发展提供的便利以及政府各项政策导向的支持。之后,深入分析了在推进过程中存在的产品结构单一、品牌同质性较强、专业人员缺乏、信息化程度较低、管理机制不完善这五个方面的问题。最后,针对性地提出了我国旅游风景道建设发展的优化措施:拓宽道班品牌开发路径、推进产品结构化创新、制定人才资源规划、综合运用互联网技术和建立健全管理机制,从而有效改变传统类型景区的旅游发展模式。

Based on the background of global tourism,through the interpretation of the concept of tourist scenic byways,it is stated that the necessity of the construction of tourist scenic byways lies in the rising demand for emerging tourism,the convenience provided by the development of the transportation industry,and the support of various government policies.After that,the article deeply analyzed the five aspects problem of single product structure,high brand homogeneity,lack of professionals,low level of information technology,and imperfect management mechanism that existed in the promotion process.Finally,the optimization measures for the construction and development of China's tourism scenic byways are put forward:broaden the brand development path of road classes,promote product structural innovation,formulate human resource planning,comprehensively use Internet technology and establish and improve management mechanisms,thereby effectively change the tourism development model of traditional scenic spots.