基于多元化理念的农贸市场服务设计研究——以卧龙南里小菜场为例

RESEARCH ON SERVICE DESIGN OF FARMERS’ MARKET BASED ON DIVERSIFIED CONCEPT——TAKING WOLONG NANLI SMALL VEGETABLE FARM AS AN EXAMPLE

本文通过对卧龙南里小菜场服务进行更新与升级,设计出满足人们需求的舒适性、创新性、便捷性的多元化农贸市场环境与服务,进一步强调以人为本在服务设计中的重要性与必要性。以卧龙南里小菜市场为研究对象,以更新设计项目背景、人群调研、实施方案的策划及相关专项研究为主线,以国内外成功的农贸市场服务设计案例为参考,对卧龙南里小菜市场服务平台进行更新与改造。系统而全面地解决了满足当地居民需求的多元化农贸市场服务。该设计方案可为其他平台服务更新设计提供参考思路。

This paper updates and upgrades the service of Wolong Nanli small vegetable farm,designs a diversified farmers’ market environment and services that meet people’s needs in terms of comfort,innovation and convenience,and further emphasizes the importance and necessity of people-oriented in service design.Take Wolong Nanli side dish market as the research object,update and transform the service platform of Wolong Nanli side dish Market with the background of renewal design project,crowd investigation,planning of implementation scheme and relevant special research as the main line,and with the successful service design cases of farmers’ market at home and abroad as the reference.It has systematically and comprehensively solved the diversified farmers’ market services to meet the needs of local residents.The design scheme can provide reference ideas for the update design of other platform services.