探究传播学视域下北川羌族口弦音乐的发展路径

Research on the Communication Strategy of the Qiang Mouth String Music in Beichuan Qiang Autonomous County in the New Media Era

北川羌族口弦音乐作为国家级非物质文化遗产,近年来受到党和国家的高度重视,对其保护发展起到重要的助推作用。但由于北川羌族自治县受地域限制,经济发展水平相对落后,北川羌族口弦音乐的传播面临困境。本文结合当下非遗文化保护的时代背景,通过考察北川羌族口弦音乐的传播现状和传播困境,指出了北川羌族口弦音乐应发挥多元化传播主体的合力效应,延伸北川羌族口弦音乐的文化产业链,释放其文化创意与潜能,同时积极推动北川羌族口弦音乐在网络渠道的广泛传播,以期提高北川羌族口弦音乐的传播力和影响力。

As a national intangible cultural heritage,the Qiang mouth string music in Beichuan has been highly valued by the Party and our country in recent years,which has played an important role in promoting its protection and development.However,the inheritance and circulation of the Qiang mouth string music is still faced with substantial difficulties due to the regional restriction and the relatively poor economic level of Beichuan Qiang Autonomous County.In combination with the current background of intangible cultural heritage protection,this study investigates the current situation and dilemma of the circulation of Beichuan mouth string music,draws upon that the resultant effect of diversified communication subjects of Beichuan mouth string music should be exerted,the cultural industry chain of Beichuan mouth string music should be extended,its cultural creativity and potential should be released;it should actively promote the wide spread of Beichuan mouth string music through network channels in order to improve its communication power and influence.