论当下主题性短视频的工业美学生产与文化传播

On the Industrial Aesthetics of Contemporary Thematic Short Videos Production and Cultural Communication

短视频借助互联网传播成为热点并几呈爆发式增长态势。短视频已经从青年亚文化形态进入主流,呈现出强大的传播力和影响力。尤其是疫情以来,短视频迅速成为一种重要的强势社交与娱乐媒介。但短视频也存在“信息茧房”“狂欢无序”等问题。近年来,一些精品短视频以主题性生产为总纲,用短视频的“轻快”方式来书写崇高、记录时代,追求在短时长下表现叙事集中性、故事完整性与戏剧性,并谋求在青年形象、青年文化别样表达的同时传递时代主题。这种在“有限”之中探索“无限可能”的创作特质,表现出这些网络精品短视频努力在网络与现实、青年亚文化与主流文化之间,寻求折中与平衡的文化生产策略,表现出短视频独特的“工业美学”生产探索。

The short video becomes the hot spot through the Internet,and presents the explosive growth trend nowadays.Short video has entered the mainstream from the form of youth subculture,showing its strong dissemination and influence.Especially since the outbreak of the pandemic,short video has quickly become a powerful social and entertainment medium.Short video also exists“Information Cocoons”and“Carnival Disorder”problems.In recent years,some quality short video take theme production as a general program,rely on a relaxed way to tell noble stories,and record the road of the era.Short videos have made great efforts to focus on narrative and dramatic in a limited time.The expression of the image of young people,youth culture in short video also inherit the theme of the times.These short video explores the creative characteristic of“Infinite possibility”in the“Limited”,and shows that they are trying to find a balance between the network and the reality,the youth subculture and the mainstream culture,which shows the unique“Industrial aesthetics”production exploration of short video.