摘要
The traditional method of doing business has been disrupted by socialmedia. In order to develop the enterprise, it is essential to forecast the level ofinteraction that a new post would receive from social media users. It is possiblefor the user’s interest in any one social media post to be impacted by external factors or to dwindle as a result of changes in his behaviour. The popularity detectionstrategies that are user-based or population-based are unable to keep up with theseshifts, which leads to inaccurate forecasts. This work makes a prediction abouthow popular the post will be and addresses any anomalies caused by factors outside of the study. A novel improved PARAFAC (A-PARAFAC) method that istensor factorization-based has been presented in order to cope with the user criteria that will be used in the future to rate any project. We consolidated the information on the historically popular content, and we accelerated the computation bychoosing the top contents that were most like each other. The tensor is factorisedwith the application of the Adam optimization. It has been modified such that thebias is now included in the gradient function of A-PARAFAC, and the value ofthe bias is updated after each iteration. The prediction accuracy is improved by32.25% with this strategy compared to other state of the art methods.
