摘要
概述了IP形象的研究现状,通过研究代表性的地域IP形象设计案例,剖析其创意的切入点和地域元素的提取方式,梳理出地域IP形象的设计逻辑,最后以黄河永靖县IP形象设计为实践案例,验证设计逻辑的可行性。
The article outlines the current status of research on IP images,analyses the entry points of their creativity and the ways of extracting regional elements by studying representative cases of regional IP image design,sorts out the design logic of regional IP images,and fi nally verifi es the feasibility of the design logic by taking the IP image design of Yongjing County of the Yellow River as a practical case.
出处
《丝网印刷》
2023年第15期54-57,共4页
Screen Printing
关键词
IP形象
地域元素
黄河文化
IP image
regional element
Yellow River culture
