摘要
Developing red tourism is an important way to carry forward revolutionary culture and practice socialist core values.In this paper,effective comments on tourism websites such as“Ctrip”and“Tongcheng Travel”were selected as data sources,and with the help of network text analysis,the image perception and emotion of tourists in Linyi red tourism were analyzed.Besides,new ways to develop and utilize red tourism in Linyi City were put forward,such as innovating red tourism experiential products,promoting industrial linkage and common development,improving red tourism service facilities,and focusing on network marketing models,so as to reshape the red tourism value chain and enhance the comprehensive social effect.
基金
Sponsored by the Social Science Planning Research Project of Shandong Province(22CYMJ11)
Key Project of Shandong Provincial Party Committee Party School(Shandong Administration College)
Social Science Project of Tai’an City(22-YB-086)
Key Project of Art Science in Shandong Province(L2023Z04190725).
