数媒时代大学生红色文化沉浸式教育的检视与策略

The examination and strategy of immersion education of red culture for college students in digital media era

数媒时代,科学技术的颠覆性发展给大学生红色文化沉浸式教育提供了新的场域和技术支撑。按照“互联网+”思维,推进数字技术与红色文化的优势聚合,已成为红色文化承传的时代之需。受观念、技术和能力制约,大学生红色文化教育,还存在资源发掘不够、内容创新滞后、协同供给不精等现实困境。强化技术赋能作用,促进红色文化数字化转型,推动红色文化教育创新发展,需要在强化资源挖掘、优化内容供给、构建传播矩阵等层面统筹谋划。

In the age of digital media,the subversive development of science and technology provides a new field and technical support for the immersion education of red culture for college students.According to the“Internet+”thinking,promoting the aggregation of advantages of digital technology and red culture has become the need of the era for the inheritance of red culture.Restricted by concept,technology and ability,the red culture education for college students is still confronted with realistic difficulties such as insufficien-cy in exploration of the resource,innovation of content,and collaborative supply.To strengthen the enabling role of technology,promote the digital transformation of red culture,and promote the innovation and devel-opment of red culture education,we need to make overall plans at the level of strengthening resource min-ing,optimizing content supply,and building a propagating matrix.