博物馆网络文化传播模式的实践与探讨——以陕西历史博物馆官方媒体平台为例

Practice and Discussion of Museum Network Cultural Communication Mode:Taking the Official Media Platform of Shaanxi History Museum as the Object of Investigation and Research

以陕西历史博物馆为考察对象,通过分析网络发布的图文推送及视频作品研究博物馆如何通过新媒体表达来发挥公众教育职能,以及在网络文化传播领域做出的积极探索,同时分析博物馆新媒体的发展趋势,提出一些困境下的对应优化措施。

In the era of new media,the integration and development of new media platform and museum industry is the new situation of museums playing the function of communication,and some museums have carried out different degrees of exploration by using their respective official platforms,and this paper takes the Shaanxi History Museum as the object of investigation,and researches how the museums can play the function of public education through the expression of new media and make positive exploration in the field of network cultural communication by analyzing the graphic push and video works released by the network.This paper takes the Shaanxi History Museum as the object of investigation,through analyzing the graphic push and video works released on the network to study how the museum can play the function of public education through new media expression,and the positive exploration in the field of network culture communication,meanwhile,analyzing the development trend of new media in museums,and proposing the corresponding optimization measures under some difficulties.