武汉桥梁文化文创产品设计策略研究与实践

RESEARCH AND PRACTICE ON DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS OF WUHAN BRIDGE

武汉桥梁文化历史悠久,内涵丰富,极具价值,新时代应以优质桥梁文化文创产品助推武汉桥梁文化的传播发展。采用案例分析法和归纳法,从物质和精神文化层面概述了武汉桥梁文化、特点和价值,通过研究当代桥梁文创产品设计的现状及不足,提出“挖掘城市桥梁文化内涵,结合趣味性与实用性,打造特色桥梁品牌”等解决策略。结合策略进行武汉桥梁文化文创产品设计实践,为武汉桥梁文化文创产品的开发与设计提供了新的方法,也为武汉桥梁文化的传播提供了新的思路。武汉桥梁文化文创产品应融入桥梁元素,打造楚地品牌;融入地域文化,塑造情感体验;融入日常生活,助力文化传播;融入趣味创新,契合审美需求。

Wuhan bridge culture has a long history,rich connotation and great value.In the new era,high-quality bridge cultural and creative products should be used to promote the spread and development of Wuhan bridge culture.Using case analysis method and induction method,this paper summarizes Wuhan bridge culture,characteristics and values from the material and spiritual cultural levels.Through studying the current situation and shortcomings of contemporary bridge cultural and creative product design,it proposes solutions such as"mining the cultural connotation of urban bridges,combining interest and practicality,and building a distinctive bridge brand".The design practice of Wuhan bridge cultural and creative products combined with strategies provides a new method for the development and design of Wuhan bridge cultural and creative products,and also provides a new idea for the spread of Wuhan bridge culture.Wuhan bridge cultural and creative products should be integrated with bridge elements to create a Chu brand;integrate regional culture and shape emotional experience;integrate into daily life and help cultural communication;integrate interest and innovation to meet aesthetic needs.