浅析现代标识设计与古文字艺术的深度融合

Analysis of the Deep Integration of Modern Logo Design and Chinese Characters Art

古文字融合于现代标识设计艺术,让现代标识设计呈现古文字特有的文化内涵、审美效果,将朴素、率真的文化艺术与现代审美加以融合,不仅能够满足现代人群、企业的标识诉求,同时可提升现代标识的独特性与时代感,留下深刻印象,并对组织竞争力起到促进作用。

The integration of ancient Chinese characters into modern logo design art will allow modern logo design to integrate the unique cultural connotation and aesthetic eff ect of ancient Chinese characters,and integrate this simple and frank art culture with the aesthetics of modern people.It can not only meet the logo demands of modern people and enterprises,but also enhance the uniqueness and sense of modern Logos,leaving a deep impression on viewers,and play a role in promoting organizational competitiveness.