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国外对电子烟的干预政策及启示研究进展

Research progress of foreign intervention policies and revelations on e⁃cigarettes
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摘要 本研究通过梳理国外及我国现阶段对电子烟的干预政策,基于4P理论探讨国外电子烟干预政策对我国的启示。目前,我国对电子烟的干预主要以保护青少年的健康为重点,更加关注电子烟的危害,根据国外对电子烟干预政策得出的启示包括:产品方面,可以参考国际经验,对电子烟进行分类管理;价格方面,可以对电子烟征税,并采取较传统烟草制品温和的税收;渠道方面,应加强对非法销售渠道的打击,并持续推进统一交易平台建设;促销方面,应理性对待电子烟的优缺点,加强宣传教育工作的科学性及全面性。 To explore the implications of foreign e⁃cigarette intervention policies for China based on 4P theory by sorting foreign and Chinese intervention policies on e⁃cigarettes at this stage.The intervention on e⁃cigarettes mainly focuses on protecting the health of young people and pays more attention to the hazards of e⁃cigarettes in our country.The revelations derived from foreign intervention policies on e⁃cigarettes include:classify and manage e⁃cigarettes based on international experience;tax e⁃cigarettes and adopt milder taxes than traditional tobacco products;strengthen the crackdown on illegal sales channels and continue to promote the unified trading platform;treat the advantages and disadvantages of e⁃cigarettes rationally and strengthen the scientific and comprehensive nature of the publicity and education work.
作者 吴唯倩 吴妮娜 WU Wei-qian;WU Ni-na(School of Public Health,Capital Medical University,Beijing 100069,China)
出处 《中国健康教育》 北大核心 2024年第2期136-139,共4页 Chinese Journal of Health Education
基金 国家自然科学基金项目(71974134)。
关键词 电子烟 干预政策 4P营销理论 E⁃cigarette Intervention policy 4P marketing theory
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