鲍德里亚社会测定兼容性模型中的个体及其意义

The Individual in Baudrillard's Social Measurement Compatibility Model and Its Significance

根据鲍德里亚在《消费社会》中的论述,社会测定兼容性模型可被建构为一个以功能化个体为基础点,以普遍社会关系为关系线,以丰盛氛围为背景面的具象化二维图式。这一图示以点状存在的个体为基本单位,个体作为模型中抽象的几何点,在空间分布上无限广,在数量上可以无限多。消费社会中的个体兼有去主体社交性、不排他差异性和非道义宽容性三个特点。以社会测定兼容性模型为框架对消费社会中个体的位置、特点进行专门分析,有利于在理论层面上看清鲍德里亚同经典马克思主义学者消除异化路径的不同,并在实践中促进消费伦理与消费主导型经济的动态拟合。

geometric points in the model,are infinitely wide in space distribution and infinitely large in number.Individuals in consumer society have three characteristics:sociality without subject,non-exclusivity and non-moral tolerance.The special analysis of the position and characteristics of individuals in the consumer society based on the model of social measurement compatibility is helpful to see the difference between Baudrillard and classical Marxist scholars in eliminating alienation from the theoretical level,and to promote the dynamic fitting of consumer ethics and consumption-oriented economy in practice.