参与型体育旅游产品开发的IDPC模式研究——以南京秦淮河龙舟文化旅游为例

Research on the IDPC Mode of the Development of Participatory Sports Tourism Products——Taking Qinhuai River Dragon Boat Culture Tourism in Nanjing as an Example

参与型体育旅游是旅游发展的新模式,是旅游产业由一元化走向多元化发展的必然趋势。该文采用文献法、逻辑分析、数理统计、专家访谈等方法对南京市龙舟运动转型体育旅游展开研究。得出结论:根据旅游市场的实际需求,结合南京旅游市场的实际情况,以旅游市场规律为指导理念,对龙舟运动进行可参与性开发;以IDPC(Identification,Design,Promotion,Culture)模式为整体框架,从形的层面到神的层面逐一分析,借助南京人文、地理等资源,为龙舟参与旅游的开发提供理论支撑和技术参考。

Participatory sports tourism is a new model of tourism development and an inevitable trend for tourism to develop from unification to diversification.Using methods such as literature,logical analysis,mathematical statistics and expert interviews,this paper studies the transformation of dragon boat sports to sports tourism in Nanjing.It is concluded that based on the actual demand of the tourism market,combined with the actual situation of the tourism market in Nanjing,and guided by the laws of the tourism market,we should carry out the participatory development of dragon boat sports,and that we should take the IDPC model as the overall framework,analyze it from the physical level to the spiritual level one by one,and make use of cultural,geographical and other resources in Nanjing,so as to provide theoretical support and technical reference for dragon boats to participate in tourism development.