以《诗经》为资源的文创产品开发路径探索

Exploring the development path of cultural and creative products based on the Book of Songs as resources

文化产业可以通过追求国际性进入巨大的市场,也可以通过发展地方性实现文创产品的独特价值。在文创产品的开发中,从传统文化中挖掘创意资源,通过发挥自身优长来作为发展策略,是应有的一个重要选择。在以《诗经》为核心资源进行的文创产品开发中,“诗经里”文旅小镇是一个代表性案例,它显示了文创产品开发的三个可行路径:以《诗经》经典意象为创作元素;多层面挖掘《诗经》符号;寻找《诗经》精神与产品的契合。

The cultural industry can enter huge markets by pursuing internationalization,and can also realize the unique value of cultural and creative products by developing locality.In the development of cultural and creative products,exploring creative resources from traditional culture and utilizing one's own strengths as a development strategy is an important choice that should be made.In the development of cultural and creative products based on the core resource of the Book of Songs,the"Shi Jing Li"cultural and tourism town is a representative case,which demonstrates three feasible paths for cultural and creative product development:using the classic imagery of the Book of Songs as the creative element,multi-level exploration of symbols in the Book of Songs,searching for the compatibility between the spirit and products of the Book of Songs.