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网络新媒体背景下中医药高校意见领袖的培育研究 被引量:1

Research on the Cultivation of Opinion Leaders in University of Chinese Medicine under the Background of Network New Media
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摘要 随着网络新媒体的不断发展,高校舆情事件频发。中医药高校学生有特殊性,更容易受到纷繁冗杂信息的干扰,故意见领袖在其中发挥着重要作用。如今的意见领袖在思想性、主体性、实践性、时代性方面都有着新特点,高校应发挥其正向功能,规避负向功能。经问卷调查、SWOT分析,中医药高校应正视意见领袖发挥加工解释、协调干扰、支配引导功能的必要性,建立健全舆情事件“领导-学管人员-学生”意见领袖三级联动机制,遴选、培育、运转专业团队,以提升中医药自信为抓手,从源头上控制不良舆情发生,为祖国中医药事业发展培养新力量。 With the continuous development of the network new media,public sentiment events occur frequently in universities.With the particularity of students in university of Chinese medicine,it is easier to receive the interference of numerous information,and opinion leaders play important roles in it.Today’s opinion leaders have new characteristics in terms of ideology,subjectivity,practical⁃ity and times.Therefore,colleges and universities should give full play to the positive functions of opinion leaders and avoid their nega⁃tive functions.The questionnaire survey,SWOT analysis,university of Chinese medicine should face up to opinion leaders play pro⁃cessing explanation,coordination interference,control the necessity of the guiding function,establish and improve the public opinion event“leadership-academic management staff-students”opinion leaders level 3 linkage mechanism,selection,cultivating,running a professional team,to enhance confidence of Chinese medicine for the gripper,control the bad public opinion from the source,for the motherland of traditional Chinese medicine career development to develop new strength.
作者 陈楚珺 关林 CHEN Chujun;GUAN Lin(The Third Clinical School,Shanxi University of Chinese Medicine,Shanxi Province,Jinzhong 030619,China)
出处 《中国中医药现代远程教育》 2024年第11期196-199,共4页 Chinese Medicine Modern Distance Education of China
基金 山西中医药大学科技创新能力培育计划“思想政治教育研究”项目【No.2022-SZ-012】 共青团山西省委办公室山西省青少年工作研究课题【No.JT2023D18】。
关键词 网络新媒体 中医药高校 意见领袖 network new media university of Chinese medicine opinion leaders
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