图书馆沉浸式阅读推广模式构建及优化策略——以长沙市图书馆为例

Construction and Optimization Strategies of Immersive Reading Promotion Model in Library——Taking Changsha Library for an Example

文章结合长沙市图书馆沉浸式阅读推广实践,基于沉浸式体验的9个要素及图书馆阅读推广的设计、实施、反馈3个阶段,构建图书馆沉浸式阅读推广模式,并提出图书馆沉浸式阅读推广优化策略,即分层分级明确目标,激发读者的思维沉浸;创新阅读推广场景,强化读者主动参与意识;增强读者心流体验,持续提高活动的吸引力。

This paper combines with the practice of immersive reading promotion in Changsha Library,based on the nine elements of immersive experience and the three stages of design,implementation and feedback of library reading promotion,this paper constructs a library immersive reading promotion model,and proposes optimizing strategies for the immersive reading promotion in libraries,namely,clarifying goals at different levels to stimulate readers mental immersion;innovating reading promotion scenarios and strengthening readers awareness of active participation;enhancing the readers flow experience and promoting the appeal of the event.