摄影与图像传播中的“刺点”生成——以三星堆考古新闻摄影为例

Generation of“Punctum”in Photography and Graphic Communication:Taking the Sanxingdui Archaeological News Photograph as an Example

法国思想家巴特的“刺点”术语有助于解析摄影图像的内在魅力,这种“刺点”对应到2021年“三星堆遗址考古新发现”新闻图像的阐释是失效的。新的图像传播案例凸显了巴特研究视角的局限性,通过分析图像的本质特征以及对“刺点”要素进一步地二分划分为“原生刺点”与“次生刺点”,既补充了巴特的“知面”含义,强调了“知面”译文的“面性”指向,为图像传播理论提供了新的方法论维度。

The French philosopher Roland Barthes’term“punctum”can be used to analyze the inherent charm of photo⁃graphic images.This type of“punctum”is ineffective when applied to interpreting the images in the news regarding“the latest archaeological discovery at the Sanxingdui ruins site”in 2021.The new case of graphic communication reveals the limitations of Barthes’research.By analyzing the essential characteristics of the image and further dividing the“punctum”into“primary punctum”and“secondary punctum”,this paper not only supplemented the meaning of Barthes’“studium”and emphasized its“surface”orientation,but also provided a new methodological dimension for graphic communication.