中等收入群体和青年群体的绿色低碳消费研究——基于不同消费环节和消费领域的实证分析

Green and Low‐Carbon Consumption of the Middle Income Group and the Youth:Empirical Analysis Based on Different Consumption Stages and Different Consumption Fields

推动绿色低碳消费对于我国消费转型升级、实现高质量发展具有重要意义。绿色消费转型不仅受经济资本、文化资本和社会资本影响,在当代社会还与青年文化紧密结合,营造出新兴生活方式。然而,绿色消费不仅局限于绿色购买,而且不同领域的绿色消费机制也存在差异。通过使用2022年中国城市低碳消费调查数据,从购买、使用到处置的主要消费环节以及吃、穿、行等主要消费领域,考察城市居民绿色低碳消费的特征并引入社会经济地位和世代两个维度解释绿色消费的影响因素,研究发现商品购买、使用和处置的不同消费环节都呈现阶层和世代的差异,收入越高、学历越高、越年轻的群体越积极参与低碳消费行为,中等收入群体经常购买绿色商品的比例最高;在涉及购买环节和出行领域的新能源车消费意愿上,阶层比世代的影响更重要,而在强调商品处置和日常消费的二手消费方面,阶层和世代都产生比较重要的影响。因此,应重视发挥中等收入群体和青年在社会文化营造中的作用,塑造绿色低碳社会共享文化,引导全社会认同、追求绿色低碳生活方式。

Promoting green and low‐carbon consumption is of great significance for China’s consumption transformation and upgrading,and achieving high‐quality development.Transformation of green consumption of is not only constrained by consumers’economic,cultural,and social capital,but also closely associated with contemporary youth culture,which has in result created new lifestyles.However,green consumption is not limited to green purchasing,and the mechanisms of green consumption in different fields also vary,which has not been sufficiently discussed in existing research.Using data from the 2022 China Urban Low‐Carbon Consumption Survey,this paper focuses on the main consumption stages from purchasing,using to disposal,and the main consumption fields such as eating,wearing,and traveling,to examine the characteristics of urban residents’green and low‐carbon consumption.It introduces two dimensions of socioeconomic status and generation to explain the influencing factors of green consumption.The analysis shows that different consumption stages of purchasing,using,and disposal all present differences in class and age cohort.The higher the income,the higher the education level,and the younger the age cohort,the more actively they participate in low‐carbon consumption behavior,with the highest percentage of the middle income group who is often committed to green purchases.The regression model shows that class has a more significant impact than age cohort on the consumption aspiration for new energy vehicles which relates to the stage of purchasing and the field of traveling,while class and age cohort both have significant impacts on second‐hand consumption which relates to the stage of disposal and daily consumption.This paper provides important policy implications,emphasizing the role of the middle‐income and youth groups in shaping social and cultural environment,fostering a shared culture of green and low‐carbon society,and guiding the whole society to identify with and pursue a green and low‐carbon lifestyle.