基于洛阳文化元素的牡丹酥包装设计

Packaging Design of Peony Crisp Based on Luoyang Cultural Elements

文章以牡丹酥包装设计作为研究对象来展现洛阳文化,旨在提升消费者的品牌认同感以及对洛阳文化的认知度。首先,阐述了包装设计的概念,分析了洛阳文化元素;其次,从三个不同角度探讨将洛阳文化元素融入牡丹酥包装设计的优势;最后,提取洛阳文化元素搭建素材库并展开设计实践。以期通过视觉设计赋能产品,提升牡丹酥的品牌价值,为地域性特色产品包装设计提供新的思路。

The paper takes the packaging design of peony cake as the research object to show the culture of Luoyang,aiming to enhance the consumer's brand identity and awareness of Luoyang culture.Firstly,the concept of packaging design is expounded,and the cultural elements of Luoyang are analyzed.Secondly,the advantages of integrating Luoyang cultural elements into the packaging design of peony cake are discussed from three different angles.Finally,extract Luoyang cultural elements to build material library and carry out design practice.In order to empower products through visual design,enhance the brand value of peony cake,and provide new ideas for the packaging design of regional products.