互联网公益产品的游戏化设计特征研究

RESEARCH ON GAMIFICATION DESIGN FEATURES OF THE INTERNET PUBLIC WELFARE

对当前互联网公益案例中的游戏化设计、游戏化动力元素构成进行分析,归纳总结其中的游戏化设计特征从而指导设计实践。以DMC游戏化设计模型为基础,运用案例分析法,分析案例中的游戏化元素构成和设计应用。总结归纳出互联网公益的4个游戏化设计特征,包括“游戏动力作用的协同性”“增强公益故事的叙事性”“社交属性增加用户黏性”和“延续公益参与的持续性”,为今后的研究和实践提供参考和依据。

It aims to analyse the gamification design and the composition of gamification dynamics elements in current Internet public welfare cases,and to summarise the features of gamification design in order to guide design practice.Based on the DMC Gamification Design Model,it analyses the composition and design application of gamification elements through the case study method.Four gamification design features of Internet public welfare are summarized,including“Applying the synergy of game dynamics”,“Enhancing the narrative of public welfare stories”,“Increasing user stickiness through social attributes”and“Continuing the continuity of charity engagement”,which provide reference and basis for future research and practice.