基于红色文化传承的赣南文创产品设计研究

Research on Gannan Cultural and Creative Prod-uct Design Based on Red Cultural Inheritance

从造型、色彩、文化内涵等角度对国内外优秀文创产品案例进行分析,探讨文创产品在传承文化中的作用。通过对上海和江西地区的红色文创产品进行调研,归纳红色文化应用于文创产品的思路,设计符合现代社会需求的赣南红色文创产品,从而更好地传承红色文化精神。

The article analyzes excellent cases of cultural and creative products at home and abroad from the perspectives of shape,color,and cultural connotation,and explores the role of cultural and creative products in inheriting culture.By conducting research on red cultural and creative products in Shanghai and Jiangxi regions,we summarize the ideas for applying red culture to cultural and creative products,design Gannan red cultural and creative products that meet the needs of modern society,and better inherit the spirit of red culture.