中欧双边贸易与欧洲中文人才需求关系研究

Study on the Relationship between Sino-European Bilateral Trade and Demand for Chinese Language Talents in Europe

在百年未有之大变局的时代背景下,稳定的中欧经贸关系对于维护中国乃至全球供应链稳定具有重要意义,国际中文教育应为中欧双边贸易发展提供人才支持。文章从语言经济学的角度出发,研究12个欧洲国家对华贸易结构与其中文人才需求的关系。研究发现:欧洲国家在对华出口贸易领域的中文人才需求大于其在对华进口贸易领域的中文人才需求;在对华出口贸易领域,欧洲国家的中文人才需求主要与其对华输出高端工业制成品有关;在对华进口贸易领域,欧洲国家的中文人才需求主要与对华工业制成品进口有关,与低端工业制成品进口有关的中文人才需求不稳定,但与高端工业制成品进口有关的中文人才需求较为稳定。根据上述发现,文章提出如下建议:(1)立足区域国别,推动经贸领域中文教育产品的差异化供给;(2)推进欧洲经贸领域中文教育与欧洲本土中文教学标准的融合;(3)重视欧洲华文教育的经济价值;(4)关注中文在跨国企业语言管理中的作用。

Under the backdrop of unprecedented changes in the era,a stable China-European economic and trade relationship is crucial for maintaining the stability supply chain of China or even the global countries.International Chinese language education should cultivate talents to facilitate the development of China-European bilateral trade.This paper investigates the relationship between the trade structure of 12 European countries with China and their demand for Chinese language talents from a perspective of language economics.It is found that the demand for Chinese language talents in European countries in the field of export trade to China is greater than the demand for Chinese language talents in the field of import trade from China.In the field of export trade to China,the demand for Chinese language talents in European countries is mainly related to the export of high-end manufactured goods to China.In the field of import trade from China,the demand for Chinese language talents in European countries is mainly related to the import of industrial products from China,with the unstable demand for Chinese talents related to the import of low-end industrial products and relatively stable demand for Chinese talents related to the import of high-end industrial products.Based on those findings,this paper suggests providing differentiated supply of Chinese language education products based on regional countries,integrating Chinese language education in the field of trade and commerce in Europe with the local European Chinese language teaching standards,attaching importance to the economic value of Chinese language education in Europe,and focusing on the role of Chinese language in language management of multinational enterprises.