我国广电视听国际传播面临的困难与对策建议

The Difficulties,Countermeasures and Suggestions of International Communication in Chinese Radio&TV and Audio-Visual Service on the Internet

广播电视与网络视听是国际传播的前沿阵地,讲好中国故事、传播好中国声音,是我们媒体工作者的责任和使命。本文通过调研我国广播电视内容和技术走出去、网络视听平台在海外的业务开展情况,分析成功经验、面临的主要困难,并提出对策建议,可为推动我国广电视听国际传播能力建设提供借鉴和参考。

Radio&TV and internet audio-visual services are the frontiers of international communication.Telling Chinese stories well and spreading Chinese voices well are the responsibilities and missions of media workers.Based on the investigation on the going global of the content and technique of our national radio and television,and the development of network audio-visual international business,this article analyzes the successful experience and the main difficulties and puts forward countermeasures and suggestions,aims to provide a reference for the promotion of radio&TV and internet audio-visual international communication capacity.