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AI技术在广播领域的应用分析

Application analysis of AI technology in the field of broadcasting
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摘要 随着人工智能(Artificial Intelligence,AI)技术的不断发展和广泛应用,广播媒体作为传统媒体,在AI技术的助力下既面临着新的挑战冲击,也迎来了新的发展机遇和广阔的创新空间。从广播媒体的转型、智能化升级、社交化和创新4个方面,分析AI技术在广播领域的应用现状和影响,展望未来广播新潮流的发展趋势和方向,并提出相应的建议和策略。 With the continuous development and wide application of Artificial Intelligence(AI)technology,broadcast media,as a traditional media,is facing new challenges and impacts under the help of AI technology,but also ushered in new development opportunities and broad innovation space.From the four aspects of broadcast media transformation,intelligent upgrading,socialization and innovation,this paper analyzes the application status and influence of AI technology in the field of broadcasting,looks forward to the development trend and direction of the new trend of broadcasting in the future,and puts forward corresponding suggestions and strategies.
作者 钟玮 ZHONG Wei(Huizhou Radio&Television Media Corporation,Huizhou 516001,China)
出处 《电视技术》 2024年第9期208-211,共4页 Video Engineering
关键词 人工智能(AI) 广播媒体 转型 智能化 社交化 创新 Artificial Intelligence(AI) broadcast media transformation intelligent socialization innovation
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