行为决策的过程研究:基于眼动的发现

Research on the Process of Behavioral Decision Making:Findings Based on Eye Movement

行为决策研究由于其普遍性和重要性,已成为多学科关注的重点,至今涌现出大量的实证研究结果。其研究重点也从单一的行为实验和对结果的偏好,转向运用过程追踪技术关注决策过程。其中,眼动追踪技术,凭借其无干扰性、普适性以及多元信息采集的特性,已在众多决策研究领域展现出显著优势,有效推动了对各类决策理论假设和预测的检验与对比。本文就心理学领域内的相关研究进行梳理与论述,重点讨论行为决策的过程追踪技术发展以及对相关模型进行介绍。未来的研究中,还需对各种理论进行整合,同时引入新的变量和视角,增加研究的生态效度。

Due to its universality and importance,behavioral decision-making research has become a focus of multidisciplinary attention,and a large number of empirical research results have emerged so far.The research focus has shifted from single behavioral experiments and preference for results to using process tracking techniques to focus on the decision-making process.Among them,eye tracking technology,with its non-interference,universality,and diverse information collection characteristics,has demonstrated significant advantages in many decision-making research fields,effectively promoting the testing and comparison of various decision-making theory hypotheses and predictions.This article reviews and discusses relevant research in the field of psychology,with a focus on the development of process tracking techniques for behavioral decision-making and the introduction of related models.In future research,it is necessary to integrate various theories and introduce new variables and perspectives to increase the ecological validity of the study.