传统美学在现代中药包装设计中的应用研究

Application of Traditional Aesthetics in Modern Chinese Medicine Packaging Design

中药作为中华民族的瑰宝,对于中国乃至世界的医学事业作出了巨大贡献,但是中药的包装设计仍存在许多不足之处,设计界对于医药类包装的关注和研究不够,对于我国医药包装特色研究不多。传统美学是中华民族千百年来的美学思想精华。将传统美学融入中药包装设计,不仅是对中华文化的传承与创新,也是提升中药品牌形象、增强市场竞争力的重要途径,更好地延续中药文化的传承,走出一条我国医药包装特色的新路。

As a treasure of the Chinese nation,Chinese medicine has made great contributions to the medical cause of China and even the world,but there are still many shortcomings in the packaging design of Chinese medicine.The design industry has not paid enough attention to and research on pharmaceutical packaging,and there is little research on the characteristics of pharmaceutical packaging in China.Traditional aesthetics is the essence of the aesthetic thought of the Chinese nation for thousands of years.Integrating traditional aesthetics into TCM packaging design is not only the inheritance and innovation of Chinese culture,but also an important way to enhance the brand image of TCM and enhance the market competitiveness.To better continue the inheritance of traditional Chinese medicine culture.Out of a new road of China's pharmaceutical packaging characteristics.