新媒体健康科普作品传播影响力评价指标体系的构建

Construction of an evaluation index system for the dissemination influence of new media health science popularization works

目的构建新媒体健康科普作品传播影响力评价指标体系,为评价健康科普作品的传播影响力提供定量评价工具。方法通过Meta整合、德尔菲法、层次分析法构建评价指标体系雏形、确定评价指标体系框架、计算评价指标权重值。结果通过检索纳入18篇文献。在评价指标体系雏形基础上,邀请10位专家进行两轮专家咨询,形成评价指标体系框架,包括2个一级指标、4个二级指标、9个三级指标。结论初步构建了一个可靠性好、普适性强、结构合理的新媒体健康科普作品传播影响力评价指标体系。

Objective To construct an evaluation index system for the dissemination influence of new media health science popularization,providing a quantitative evaluation tool for comprehensively assessing the dissemination influence of health science communication works.Methods Meta integration,Delphi method and analytic hierarchy process(AHP)were used to build a preliminary evaluation index system,form a framework of the evaluation index system,and calculate the weight values of the evaluation indexes,respectively.Results A total of 18 studies were included through retrieval.On the basis of preliminary evaluation index system,ten experts in related professional fields were invited to participate in two rounds of expert consultation,resulting in an evaluation index system framework that includes 2 first-level indicators,4 second-level indicators,and 9 third-level indicators.Conclusion A preliminary evaluation index system for the dissemination and influence of new media health science communication works,which is reliable,universally applicable,and has a reasonable structure,is constructed.