Z时代视角下陶瓷潮玩流行因素的探究

Research on the Popular Factors of Ceramic Trend from the Perspective of Z Era

近年来,潮玩市场发展迅速,从二维平面逐步跃升至三维实体的形态。这些充满丰富故事内涵的玩具形象,多由创意工作室与独立设计师打造,它们不仅蕴含着深厚的艺术价值,更契合了年轻人对于个性与独特性的追求。在互联网的广泛普及和深刻影响下,Z时代年轻人已然成为潮玩市场的主力军。他们热衷于追求个性、独特与时尚,对潮玩的审美观念也展现出多样化与个性化的趋势。为了深入剖析这一现象,本文聚焦于泡泡玛特、AGAN、KIMICO等潮玩品牌,透过Z时代的视角,探索Z时代与陶瓷潮玩之间的紧密联系,并深入分析Z时代年轻人的审美偏好、陶瓷潮玩的艺术表现特点,以揭示陶瓷潮玩“潮流”背后的深层次原因。

In recent years,the fashion market has developed rapidly,gradually jumping from a two-dimensional plane to a three-dimensional entity.These toy images full of rich story connotation,mostly created by creative studios and independent designers,they not only contain profound artistic value,but also fit the pursuit of individuality and uniqueness of young people.Under the wide popularity and profound influence of the Internet,young people in the age of Z have become the main force of the tide play market.They are keen to pursue individuality,uniqueness and fashion,and the aesthetic concept of fashion play also shows a diversified and personalized trend.In order to further analyze this phenomenon,this paper focuses on Bubble Mart,AGAN and other fashion brands,explores the close relationship between the Z era and fashion games through the perspective of the Z era,and deeply analyzes the aesthetic preferences of young people in the Z era,the design features of fashion games and the use of colors,with a view to revealing the deep reasons behind the"trend"of fashion games.