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Tourism Marketing Strategies for Satellite City against the Background of New Urbanization

Tourism Marketing Strategies for Satellite City against the Background of New Urbanization
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摘要 Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization. Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.
出处 《Journal of Landscape Research》 2016年第1期83-85,88,共4页 景观研究(英文版)
基金 Sponsored by 2015 Research Program of Huanggang Normal University 2015 Think Tank Construction Program of Huanggang Normal University Key Program of the Dabie Mountains Tourism Economy and Cultural Research Center Key Research Base of Hubei Provincial Humanities and Social Sciences(2014000903)
关键词 New urbanization Satellite city Tourism marketing Xinzhou District New urbanization Satellite city Tourism marketing Xinzhou District
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