中国广播影视行业对外投资区位选择与影响因素研究

The Study on the Locations Choice and Influencing Facotrs for the Overseas Investment of Chinese Broadcasting and Film Industries

本文在剖析广播影视行业对外投资重要性的基础上,利用商务部有关统计数据,分析了中国广播影视行业对外投资演变规律,构建了基于逐步回归方法的广播影视对外投资区位选择影响因素回归模型,从中发现了广播影视对外投资区位选择的影响因素。研究表明:我国广播影视对外投资项目空间分布差异趋向分散和均衡。目的国投资总量、电影生产数量和文化产业GDP占比对目的国广播影视投资数量起到了显著的正向作用。

Abstarcts:Based on analysis of the importance of overseas investment of the broadcasting and film industries,this article analyzes the evolution patterns of overseas investment of China’s broadcasting and film industries through using the relevant statistics of the Ministry of Commerce of China.Through using the Stepwise Regression Method,this article tries to establish a regression model to analyze the influential factors of locations choice for the overseas investment of China’s broadcasting and film industries.The results show that the spatial distribution of Chinese overseas investment projects of radio,film and television tends to be decentralized and balanced.The total amount of foreign investment,film production and the proportion of GDP in the cultural industry in the destination country have played significant positive role in the amount of Chinese investment in broadcasting and film industries in the destination country.