对白酒品牌与市场的思考

Thought of Liquor Brands and Market

市场竞争也就是品牌之间的竞争。一个品牌要经过发育、成长、成熟、衰落4个不同的阶段。在不同的阶段中应实施不同的品牌战略,以提升品牌、整合品牌,永葆品牌活力。产品质量及品牌的文化魅力和精神价值是营造品牌、发展品牌、实施品牌战略的重要基础。(丹妮)

Market competition is brand competition in nature.Every brand would experience four different stages of birth,growth,ma-ture and decline.Therefore,different brand strategies should be carried out in different stage to enhance brand status,integrate brands and preserve brand vitality.Product quality,cultural charm of the brand,and the spirit value are important base for brand establish-ment ,brand development and implement of brand strategy.(Tran.by YUE Yang)