论驰名商标的特殊法律保护

On Special Law Protection for Well-known Trademarks

市场经济条件下,驰名商标是商标权人的经营素质、技术素质、管理水平、营销技能、竞争能力等综合实力的标志,它知名度高,影响范围广,已经被消费者、经营者所熟知和信赖。驰名商标作为所有者的无形资产,含金量大,能产生巨大的经济效益,因而常常成为侵犯的对象。因此,对驰名商标的特殊保护就显得尤为重要。

In the condition of marker economy, well-known trademark is a symbol of comprehensive strength. It shows that the trademarks owners' management qualities, their technology qualities, their management levels, their marketing skills and competition abilities. Its popularity is high and its scope is wide. It has been known very well and trusted by the customers and operators. The well-known trademark, as the owners' intangible assets, is as priceless as the gold and can produce the enormous economic benefits. Therefore, it often becomes the infringed object. So it is obviously important to protect the well-known trademark specially.