我国文化和旅游融合发展研究新进展述评

ON THE RESEARCH PROGRESS IN INTEGRATED DEVELOPMENT OF CULTURE AND TOURISM IN CHINA

大众化旅游时代的到来,使传统旅游业和单一的文化产品已经难以满足人们日益增长的消费需求。文旅融合能够使游客在享受秀丽风光的同时获得良好的文化体验,逐渐受到国内学者的广泛关注与讨论。采用知网可视化计量分析和文献梳理法,对国内学者关于我国文旅融合的研究现状进行了梳理。国内相关研究主要聚焦于文旅融合的基础、影响和融合路径等方面。融合路径主要包括创新思路、政府助力、科技助推、引进人才、乡村振兴、游客体验6个方面。拓宽研究视角、深入挖掘文化内涵、保留文化原真性是未来文旅融合研究的重要目标。

In the era of mass tourism,traditional tourism and monotonous cultural products are unable to meet people’s growing consumption needs.The integration of culture and tourism makes tourists enjoy the beautiful scenery while gaining a good cultural experience,which has been widely concerned and discussed by Chinese scholars.In view of the vigorous development of tourism integration,it is of necessity and reference value to review the research on the integrated development of culture and tourism in China.The visualized bibliometric analysis is conducted in CNKI(China National Knowledge Internet)database,along with the literature review to sort out the current research situation of integrated development of culture and tourism in China.As for research content,the previous research mainly focus on the basis,influence and mode of culture and tourism integration.The integration path mainly includes six aspects,i.e.innovation,government assistance,science and technology,talent introduction,rural revitalization,and tourist experience.It is advised that the future integration research on culture and tourism should broaden research perspectives,further explore cultural connotation,and preserve cultural authenticity.