传播学视角下商务类专业“跨文化交际”课程在线教学设计与实践研究

Research on Online Teaching Design and Practice of Intercultural Communication Courses of Business Majors from the Perspective of Communication Studies

基于传播学视角研究在线教学要素及模式,从拉斯韦尔的5W模型出发,通过对信息输出者、教学信息、传播媒介、信息接收者、评价反馈等五方要素探索传播学对于在线教学研究的重要意义^([1]),并简要分析商务类专业"跨文化交际"课程在线教学的有效路径,为移动端的在线教育模式提供借鉴,对广大教师及学者正确理解在线教学具有重要意义。

Based on the perspective of communication studies,this paper studies the elements and modes of online teaching.Starting from Lasswell’s 5 W model,this paper explores the significance of communication studies for online teaching research by analyzing the five aspects of information sender,teaching information,communication media,information receiver,and evaluation and feedback;.It also briefly analyzes the effective ways of online teaching of intercultural communication courses of business majors,providing reference for online education mode of mobile terminal,which is of great significance for teachers and scholars to correctly understand online teaching.