“文化+”背景下传统村落旅游规划策略研究——以龙海市东园镇埭美古村落为例

Planning Strategy Research of Traditional Village Tourism under the Context of “Culture +”——A Case Study of Daimei Traditional Village

随着乡村振兴的推进、全域旅游的开展,近年来传统村落的旅游建设迅速发展。然而飞速发展的同时出现了村落个性欠缺、历史文脉逐渐被湮没、村落精神难以彰显等问题,乡村振兴发展的同时更应留得住"乡愁"。本文通过分析传统村落旅游发展在特色资源挖掘、基础设施建设、特色产业培育、村落运营管理等方面出现的问题,融入"文化+"发展策略,基于村落的历史文化底蕴,结合各业态,提出"文化+资源、文化+设施、文化+产业、文化+运营"等四个层面的发展方法,注重在发展的同时彰显地域文脉。最后结合龙海市东园镇埭美古村落的发展建设案例进行证明,为当下传统村落旅游提供新的发展策略。

With the promotion of rural revitalization and comprehensive tourism,traditional village tourism development has developed rapidly in recent years.However,problems such as lack of vil age personality,gradual annihilation of historical context and difficulty in revealing village spirit have emerged in the rapid development.Rural revitalization and development should be accompanied by"nostalgia".This paper analyzes the problems in characteristic resources mining,infrastructure construction,characteristic industry cultivation and village operation and management in traditional village tourism,integrates the development strategy of"culture+",puts forward the development method of"culture+resources,culture+facilities,culture+industry,culture+operation"based on the historical and cultural background of the village and in combination with various formats,and pays attention to highlighting the regional context while developing.At last,the case of the development and construction of Dongyuan Daimei ancient village in Longhai City is illustrated to provide a new development strategy for the current traditional village tourism.