摘要
诚信是保证众包平台用户参与交易的重要影响因素,也是平台持续发展不可缺少的保障。本文选取网络众包平台作为研究对象,构建并对比分析众包平台监管存在与不存在情形下的诚信交易博弈模型;根据分析结果,设计基于众包平台监管的诚信交易机制——采取缴纳交易保证金和惩罚欺诈行为。最后,通过数值仿真证明该诚信交易机制的有效性,并从众包平台角度提出构建诚信交易机制的管理建议。
Integrity mechanism is not only an important factor to ensure the participation of users of crowdsourcing platform,but also an indispensable guarantee for the sustainable development of the platform.This paper selects the network crowdsourcing platform as the research object and constructs a honest-trading game model,to compare the changes in user transaction decisions in the presence and absence of crowdsourcing platform supervision and third-party agent authentication;according to the analysis results,honest-trading mechanisms based on crowdsourcing platform supervision are designed(paying trading margins and penalizing fraud).Finally,the effectiveness of the honest-trading mechanism is proved by numerical simulation,and management suggestions for constructing the honest-trading mechanism are proposed from the perspective of crowdsourcing platform.
作者
乐承毅
李佩佩
曾亚
宋展昭
Le Chengyi;Li Peipei;Zeng Ya;Song Zhanzhao(School of Economics and Management,East China Jiaotong University,Nanchang 330013)
出处
《管理评论》
CSSCI
北大核心
2021年第2期187-194,共8页
Management Review
基金
国家自然科学基金项目(71761012,71863007)
江西省社会科学规划博士基金项目(16BJ16)
关键词
众包平台
诚信交易机制
博弈论
信用指数
欺诈交易
crowdsourcing platform
honest-trading mechanism
game theory
credit index
fraudulent transaction
