感官秩序与媒介实践:一项短视频与乡村文化接触行为的实证研究

Perceptual orders and media practice:An empirical study of farmers’short video use in rural Beijing

就人类文明史发展而言,不同的文化中有不同的感官秩序,由此形成了不同的世界观;就人类与媒介关系而言,不同的媒介与人类的感知之间,其比率不断发生变化,因而形塑了不同的身体实践。随着互联网,尤其是短视频在乡村社会中的渗透与扩散,乡村社会的诸多社会活动,特别是乡村文化活动与新的媒介技术之间发生了多元化的关联:这种关联中的身体通过旁观者、参与者的身份进入了网络世界;在乡村文化活动中,身体通过生产与传播、旁观与参与、在场的观念性和不在场的观念性等形式,重塑了乡村社会中网络使用者的感官秩序。在这个过程中,触觉的位置凸显出来,与视觉、听觉合并起来,构成了感官的新的同一性;嗅觉与味觉则处在隐性或缺席状态,使得乡村网络使用者原有的感官一体化出现了位移和偏向现象,这种种新的感官现象,正在促成乡村振兴视角下乡村品格的形成。

Perceptual orders pertain to how the five senses(i.e.,touch,smell,taste,sight,and sound)are used in media consumption across a long period of time and which of them may be employed more frequently than the others.We conducted surveys,participatory observations,and in-depth interviews to examine the media use of short videos among farmers in rural Beijing from the perspective of perceptual orders.We found that farmers watched,shared,and created short videos.They were no longer bystanders,but participants of the networked world.A new perceptual order was established whereby touch was increasingly given an equal importance to sound and sight whereas smell and taste were less inactive.Implications of this study were also discussed.