公共危机治理视野中的新媒体公共传播力建构

Construction of New Media Public Communication Power in View of Public Crisis Governance

在全球化、网络化、现代社会转型等多重语境中,公共危机治理既是国际社会的职责,也是政府和社会组织的职责。公共传播被看作是凝聚社会共识、协调公共利益关系、应对公共危机的有效途径。危机治理中公共传播面临"失语"与"失范"的双重困境;新媒体在连接社会要素、整合社会资源、平衡权力关系等方面扮演着日益重要的角色,蕴藏着丰富的公共传播力;从遵循制度、建立连接、融合发展等方面构建新媒体公共传播力,有利于形成社会共识,应对公共危机,推动社会治理的发展。

Public crisis governance is not only the function of the international community,but also the responsibility of the government and social organizations in the context of the globalization and network,modern social transformation and so on.Public communication is seen as an effective way for cohesion social consensus,harmonizing public interest relations,and dealing with public crises.There are problems of the media aphasia and anomie to public communication in public crisis governance.The new media has more and more important functions in connecting social elements,integrating social resources,and balancing power relation etc.It is conducive to creating the social consensus,dealing with public crisis,and promoting the development of social governance to construction of public dissemination from following the system,establishing connection,and fusion development and so on.