中国社交媒体研究——基于CSSCI与SSCI期刊文章的内容分析

Social Media in China:A Content Analysis Based on SSCI and CSSCI

本研究对2006—2016年SSCI与CSSCI收录的426篇关于"中国的社交媒体"的研究进行了内容分析,研究结果显示,CSSCI与SSCI中的中国社交媒体研究在多方面具有不同的特征,如研究主题、研究发展阶段、理论框架、文献综述和研究问题/假设、研究方法、理论/应用贡献等。相比之下,SSCI期刊论文的研究主题更加丰富,比CSSCI期刊论文更多运用理论框架,包含文献综述和研究问题/假设,更多运用研究方法,而CSSCI期刊论文更偏向于对社交媒体的应用性研究。另外,本研究讨论了中国社交媒体研究的未来发展方向。

This study maps the landscape of China’s social media research by reviewing 426 articles of China’s social media published in SSCI and CSSCI communication journals.Results of the content analysis showed that CSSCI articles differed from SSCI articles in terms of research topics,developmental stages of research,theoretical frameworks,literature review,research questions/hypotheses,research methods,and theoretical or practical contributions.Compared with research published in CSSCI journals,articles of China’s social media published in SSCI journals examined a wider range of topics and were more likely to employ theoretical frameworks,including literature review/hypotheses,and use research methods.In addition,CSSCI journals were more likely to publish applied research regarding China’s social media than SSCI journals.The implications of the future of China’s social media research were also discussed.