“圈层化传播”:青少年网络语言的互动聚合机制研究

“Circular propagation”:Research on Interactive Convergence Mechanism of Teenagers’ Network Language

随着社会化媒体的迅猛发展,人们的交往范围超越了熟人圈子和地域限制,表现出明显的"受众区隔"趋势,人们用另外一种方式实现了"圈层分化",这种分化在网络语言中呈现出一种"圈层化传播"的趋势。本研究分别从选择、建构、扩散对网络语言的"圈层化传播"进行研究,网络语言作为重要的文化符号,通过"多对多"的互动聚合传播方式及特征,演绎着形形色色的文化传播实践,并揭示了以情感共建和身份认同为基础的"圈层化传播"。

With the rapid development of social media,people’s sphere of communication transcends the circle of acquaintances and geographical restrictions.Under such subculture,the trend of"audience segmentation"is obvious.People use another way to achieve the"sphere"differentiation,and this presents a trend of"circular propagation".This report compiles a study of the"circular propagation"process of Internet language from three aspects:usage and selection,construction and diffusion.It attempts to define the kind of phenomenon of"differentiation phenomena".Internet language is a cultural symbol,through the"many to many"interactive and aggregated communication methods and characteristics,interpretation of all kinds of cultural communication practices.It reveals the characteristics of"circle and circle"communication based on co-construction emotion and identity identification.