数字时代“福”文化在东南亚华人社会的传播与文化认同

The Dissemination and Cultural Identity of"Fu"Culture in Chinese Societies in Southeast Asia in the Digital Era

在文化熔融的时代,数字媒介营造的拟态环境,重塑海内外华人的媒介主体观,成为“福”文化在东南亚传播的主要介质。在“一带一路”政策的指引下,东南亚地区华人与祖国文化联系得更加紧密,以数字形态呈现的“福”文化在东南亚地区生根发芽,打通了讲述中国故事、发出中国声音的双行道,形成独具特色的新型传授关系。这充分体现“福”文化对促进东南亚华人文化认同从身份认同,到民族认同,再到世界认同的价值升级。在这个意义上,尝试从传播观念、传播主体、传播内容、传播媒介、传播效能等方面提出建设性意见,以期不断加强东南亚华人对中华民族的认同感和归属感。

In the era of cultural fusion,the mimetic environment created by digital media has reshaped the media subjectivity of Chinese people at home and abroad,and has become the main medium for the dissemination of"Fu"culture in Southeast Asia.Under the guidance of the"One Belt,One Road"policy,Chinese in Southeast Asia have become more closely connected with their motherland's culture,and"Fu"culture in digital form has taken root and sprouted in Southeast Asia,opening up a two-way street to tell China's story and make China's voice heard,forming a new type of transmission and reception with unique characteristics.It has opened up a two-way road to tell the Chinese story and make Chinese voices heard,forming a new type of transmission and acceptance relationship with unique characteristics.This fully embodies the value of"Fu"culture in promoting the cultural identity of Southeast Asian Chinese from identity,to national identity,to global identity.In this sense,we try to put forward constructive suggestions in terms of communication concepts,communication subjects,communication contents,communication media,and communication efficacy,with a view to continuously strengthening Southeast Asian Chinese people's sense of identity and belonging to the Chinese nation.