共鸣与慰藉:叙事学视域下的农村影像微纪录

Resonance and Comfort:Micro-Records of Rural Images from the Perspective of Narratology

在新媒体的影响下,乡村文化振兴逐渐走上了“互联网+”的道路,作为农村影像微纪录的“三农”短视频以平民视角打开了大众了解乡村社会的一扇窗,促进了群体间的情感互动与共鸣。以内容分析法、叙事分析法及半结构式深度访谈法对抖音平台的“三农”短视频进行范式归纳,并从叙事话语、主体、情节三个层面厘清“三农”短视频的叙事策略与叙事价值,以透视其在乡村文化传播过程中的优与弊,为讲好“三农”故事拓宽路径,助推乡村文化传播效能的提升,使其更好地服务于乡村振兴战略。

Under the influence of new media,the revitalization of rural culture has gradually embarked on the road of“Internet+”.As a micro-record of rural images,short videos of“agriculture,rural areas and farmers”have opened a window for the public to understand rural society from the perspective of civilians,and promoted emotional interaction and resonance among groups.Content analysis,narrative analysis and semi-structured in-depth interview are used to summarize the paradigm of“agriculture,rural areas and farmers”short videos on TikTok platform,and clarify the narrative strategy and narrative value o“f agriculture,rural areas and farmers”short videos from the three levels of narrative discourse,subject and plot,so as to see through the advantages and disadvantages of the short videos in the process of rural cultural transmission,thus expanding the path for telling the stories of“agriculture,rural areas and farmers”well,and then promote the improvement of the efficiency of rural culture communication,so that it can better serve the rural revitalization strategy.