国内外电子商务研究的演化路径分析

The Evolutionary Path Analysis of Research on Domestic and Foreign E-commerce

对比分析国内外电子商务研究的演化路径对我国电子商务的研究具有理论指导意义,同时可为我国未来电商的发展提供现实借鉴。在进行国内外电子商务研究文献数量和引文网络特征对比后,重点基于主路径分析方法探讨了国内外电子商务研究的主要演化路径。对比发现:目前,国内电子商务研究的文献数量呈下降趋势,研究范围侧重宏观层面;而国外研究文献数量则处于快速增长阶段,研究范围主要关注微观领域。

The comparative analysis of the evolutionary path of research on domestic and foreign e-commerce has theoretical significance to the research of domestic e-commerce, and can provide practical reference for the development of domestic e-commerce in the future. After comparing the number of domestic and foreign e-commerce research literature and the characteristics of citation network, this paper focuses on the main evolutionary path of domestic and foreign e-commerce research based on the main path analysis method. The comparison shows that at present the number of domestic e-commerce research papers is on the decline trend, and that the research scope focuses on the macro level;while foreign research literatures are still in the rapid growth stage, and the research scope mainly focus on the micro field.