知识产权文化素养水平测度及影响因素分析

文章以《知识产权强国建设纲要(2021—2035年)》对我国知识产权文化建设的定位为基础,深入分析了我国知识产权文化的内涵、特征及内部结构,并以知识产权文化结构为模型,从知识产权基本认知、文化理念认同以及知识产权行为自觉三个维度设计了知识产权文化素养水平测量表及调查问卷,对我国社会公众知识产权文化素养水平进行测量并开展量化分析。调查结果显示,我国社会公众在知识产权保护与运用行为意识方面的主动性及积极性仍有不足,学历、职业和居住地对我国知识产权文化素养水平具有显著影响,且存在明显的不同变量间的组间差异。为培养新时代知识产权文化自觉与文化自信,我国需更进一步营造良好创新生态环境,大力支持西部地区知识产权文化宣传普及,健全完善多层级知识产权教育体系,推进精准化的知识产权文化服务,实现知识产权文化建设的创新发展。

Based on the positioning of intellectual property(IP)culture construction in the Guidelines for Building a Powerful Country with Intellectual Property Rights(2021-2035),this paper analyzes the connotation,characteristics and internal structure of IP culture.It designs a measurement table for the level of IP cultural literacy and a questionnaire from three dimensions:basic cognition of IP,identification of cultural concepts and consciousness of IP behavior,so as to measure and quantitatively analyze the level of IP cultural literacy of the public in China.The survey results show that the initiative and enthusiasm of the public in the protection and operation of IP rights are still insufficient,and the education,occupation and place of residence have a significant impact on the level of IP cultural literacy,and there are obvious intergroup differences between different variables.In order to cultivate the consciousness and self-confidence of IP culture,the paper recommends that the state further create a good innovation ecological environment,support the publicity and popularization of IP culture in the western region,improve the multi-level IP education system,promote precise IP cultural services,and realize the innovative development of IP culture construction.