责任伦理与大数据语境下网络舆情治理

Responsibility Ethics and Network Public Opinion Management in the Context of Big Data

作为主体的人在运用大数据进行网络舆情治理实践中,肩负着重要的伦理责任。然而,责任伦理的缺失在一定程度上引发了公正困境、主体消解、隐私泄露、自由受限等伦理问题。传统信念伦理由于其内在的局限性,在网络舆情治理中表现出明显不足。责任伦理克服了传统信念伦理的缺陷,契合了大数据语境下网络舆情治理的伦理诉求。因此,应在实践中通过重塑责任伦理,以实现大数据语境下网络舆情治理。具体而言,主体层面,强化主体的责任伦理意识;行为层面,构建多元责任主体协同共治格局;制度层面,建立健全责任伦理规范。

As the subject person,people shoulder important ethical responsibilities in the practice of using online data to control public opinion.However,the lack of responsibility ethics has led to ethical issues such as just dilemma,subject resolution,privacy leak,and free restrictions.Due to its inherent limitations,the traditional belief ethics shows obvious deficiencies in the governance of online public opinion.Responsibility ethics overcomes the shortcomings of traditional belief ethics and fits the ethical appeal of online public opinion governance in the context of big data.Therefore,it is necessary to reshape the responsibility ethics in practice to achieve network public opinion governance in the context of big data.Specifically,at the subject level,the subject’s responsibility ethics awareness is strengthened;at the behavior level,a multi-responsible subject is coordinated and co-governed;at the institutional level,a responsible ethics norm is established and improved.