遮蔽与解蔽:算法推荐场域中的意识形态危局

Shadowing and Unmasking: Ideological Crisis in Algorithmic Recommendation Fields

作为大数据技术在信息传播领域的前沿应用,算法推荐实现了信息与人之间的精准高效匹配,满足了用户多元化、个性化的信息需求。与此同时,推荐过程中造就的"茧房效应"、"马太效应"、"过滤气泡"和"全景监狱",也使得受众的喜好固化、视野窄化、价值观极化,导致作为"普遍适用参照点"的主流意识形态被算法遮蔽。新时代摆脱算法推荐场域中的意识形态危局,要进行技术的内部矫正,借助人文的外部弥合,加强法治的全程约束,完善媒介素养的教育,通过多种举措的协同联动,实现技术逻辑和价值逻辑的融合统一。

As the frontier application of big data technology in the field of information dissemination,algorithm recommendation achieves accurate and efficient matching between information and people,and meets the diversified and personalized information needs of users.At the same time,the"cocoon room effect","Matthew effect","filter bubble"and"panoramic prison"created in the recommendation process also solidify the audience’s preferences,narrow vision,polarization of values,leading to the mainstream ideology as a"universal reference point"being masked by the algorithm.In the new era,in order to get rid of the ideological crisis in the field of algorithm recommendation,we should carry out the internal correction of technology,strengthen the overall restraint of the rule of law with the help of the external closure of humanities,improve the education of media literacy,and realize the integration and unification of technical logic and value logic through the coordination and linkage of various measures.