博物馆向“数字”转型与提升文化传播力的探析

On the Digital Transformation of Museums and the Improvement of Cultural Communication Power

博物馆数字化是国际博物馆发展的大趋势,数字资源是博物馆开展“云展览”“云讲解”及形形色色的“云活动”等文化传播的前提和基础。随着智能设备的普及,博物馆的空间领域也有所延伸,进入了“云”上新时代。这一现象深刻影响着观众获取博物馆信息的方式,也改变了大众的观展行为和认知模式。近年来,博物馆与新技术结合,展陈形式与叙事手段推陈出新,推出更有效率和体验感的文化传播方式。文章通过对7个国内外博物馆数字技术应用的案例分析,阐述数字技术为博物馆带来的变化与便利,如何采集数据实现数字化转型,以及当代博物馆交互模式的拓展。当代博物馆要因地制宜主动拥抱新技术,让博物馆焕发新的生命力,从而提升博物馆的文化传播力。

Digitalization is a general trend of development of museums across the world,and digital resources are the premise and foundation for museums to vigorously carry out cultural communication such as“cloud exhibitions”,“cloud interpretations”and various other“cloud activities”.With the popularization of smart devices,the spatial domain of museums has also been extended to enter a new era on“cloud”.This phenomenon exerts a profound impact on the way audiences obtaining museum information,changing the public’s visiting behavior and cognitive model.In recent years,by adopting new technologies,museums have been launching new forms of exhibition and narrative methods,and more efficient and experiential ways of cultural communication.Through the analysis of seven cases of digital technology application in museums at home and abroad,this paper attempts to expound the changes and convenience brought by digital technologies to museums,how to realize digital transformation through data collection,and the development of interactive modes in contemporary museums.Contemporary museums should actively embrace new technologies according to local conditions so that museums can be revitalized with enhanced cultural communication power.