博物馆文旅融合的现状与思考——以浙江自然博物院为例

Current Situation and Reflection on the Integration of Culture and Tourism in Museums——Zhejiang Museum of Nature History as an Example

文旅融合是未来发展的重要方向,当前浙江部分博物馆已经率先实践。以浙江自然博物院为代表的文博单位作为实践主体,始终坚持创新原创性展览,开拓文旅融合的多元方式,深化文旅融合的架构边界,注重结合观众的意见与反馈,在博物馆的展览活动中不断积累实践经验。本文通过调查问卷与实地走访相结合的方式,对博物馆在文旅融合实践中的成果、经验加以归纳总结,并形成可供参考的工作启示。

The integration of culture and tourism is an important direction for future development,and some museums in Zhejiang Province have already begun to take the lead in this aspect.As the subject of practice,many museums such as Zhejiang Museum of Nature History keeps innovating on the way of integrating culture and tourism,and always pays attention to the audience’s opinions.Some achievements have been made in the process of exploration,and valuable experience will also be accumulated.This paper attempts to provide a guide for the future development of the museums and create a new framework for deepening the integration of culture and tourism.Through a combination of questionnaires and field visits,the achievements and experience in the integration of culture and tourism in museums are summarized to serve as a useful enlightenment.