地方特色文化资源“活化”初探——以“基于西湖戏曲女性形象的文创产品开发”为例

On the“Activation”of Cultural Resources with Local Characteristics——Taking“Cultural and Creative Product Development Based on the Image of Women in West Lake Opera”as an Example

本文以“基于西湖戏曲女性形象的文创产品开发”为例,简要分析和阐述了西湖女性文化资源的价值和相关文创产品的呈现,并展开了一定深度的反思和思考,探讨了中华优秀传统文化传播的切实可行的途径,以期为未来的文创产品创新设计提供新的参考案例。

Taking“the development of cultural and creative products based on the image of women in the West Lake Opera”as an example,this paper analyzes,expounds,reflects and ponders on the value of cultural resources of women in the West Lake and the presentation of relevant cultural and creative products to a certain depth,and discusses the practical ways to spread the excellent traditional Chinese culture,with the hope to provide new reference cases for the innovative design of cultural and creative products in the future.